SDV I: Cars That Keep Changing After Sale
Draft: Neither the schedule nor the content has been decided. The sessions may change.
Consider who gains what, and who takes on what, when a car's features keep changing after it is sold. Comparing cars with smartphone updates and subscriptions, you will study over-the-air updates, buying features after purchase, warranties and the structure of the industry through public cases. Finally, you will write a proposal for how to sell one feature, explaining what it can and cannot do.
01Part 1: Cars run on software
Session 1Phones and cars: what it means to change after sale
Session 2A map of the software inside a car
Session 3Rewriting over the air
Session 4Data coming from the car
02Part 2: How cars make money changes
Session 5From one-time sales to ongoing revenue
Session 6Learning from failure: "But I own it"
Session 7Choosing to make it free
Session 8After the sale: maintenance and warranties
Session 9When time is money: commercial vehicles
03Part 3: A map of the industry
Session 10Who builds it
Session 11The platform race and where Japan stands
Session 12What cannot, and must not, be updated
04Part 4: Making a proposal
Session 13Writing how to sell one feature
Session 14Reviewing each other's proposals
Session 15Presentations and individual explanations