Product Management III: Growing the Business
Draft: Neither the schedule nor the content has been decided. The sessions may change.
Learn to grow a product as a business and move an organization. Through a single case that runs one product through a quarter along its growth stage, you will study growth metrics and pricing, multi-team planning, stakeholder agreement, evaluating AI-powered features, and product organizations. Designed as training for working professionals, it runs as six 3-hour sessions (twelve 90-minute sessions), with practice on your own product between sessions. For students, a smaller eight-session version is offered.
01Part 1: Growth and pricing
Session 1Diagnosing the growth stage
Session 2A tree of growth metrics: the North Star and cohorts
Session 3Setting prices (1): asking what customers would pay
Session 4Setting prices (2): analyzing price sensitivity
02Part 2: Moving teams and stakeholders
Session 5Planning a quarter across multiple teams
Session 6Making dependencies visible and coordinating them
Session 7Building agreement with leadership, sales, legal and customers
Session 8Recording decisions in memos and handling disagreement
03Part 3: AI and the organization
Session 9Prototyping with AI and setting evaluation criteria
Session 10Evaluating AI-powered features
Session 11Designing product organizations and career ladders
Session 12Presenting the plan for the next quarter